ABOUT US

Velvet Luna was born from late-night energy, early-2000s nostalgia, and the drive to create something that feels right now. It’s a brand fueled by mood, not rules — where fashion meets attitude, and every detail tells a story.

At the center of it all is Annabel — founder and head designer, the mind behind Velvet Luna’s signature look. Her background runs deep in the fashion world: years of modeling, creating, and studying art, learning how style shifts and stories unfold. What began as scattered drawings and late-night inspiration turned into a brand with its own heartbeat — nostalgic, a little unruly, and glowing with early-2000s soul.

Our pieces are here to move with you, stand out with you, and live in your everyday without feeling basic. Everything we release is made to last and crafted right here in the United States — designed with care and built with high-quality materials.
It’s Y2K. It’s pretty. It’s 2000 meets nowadays.

Follow the glow @velvetlunanyc or hit us up at contact@velvetluna.com.
We’re always down to connect.

XO,
The Velvet Luna Team